Big Brothers Big Sisters of the Bay Area
It feels great to work on something that makes a difference. BBBSBA was in dire need of “big brothers” to mentor their “littles.” We needed to grab the attention and hearts of men and get them to act. Our campaign highlighted how easy it is to make a big difference. We snagged over $400,000 of donated media to feature real big/little brother pairs across TV, OOH, print, digital and radio. After the first month we saw 78% more inquiries for our target demographic, and saw a BBBSBA first—more men volunteered than women! Success.