We pitched the A&E account with the theme, ”fearless television,“ and built a flexible logo system. Each A&E show had an icon that related to its bold content. The client loved it and bought it, woot! But then politics took the account into a different direction. The business was moved elsewhere, the icons removed. The logo's static state was modified slightly (the ampersand extends less through the "e"). What an honor to have paved the path. Work completed at Venables Bell & Partners.